In 2021, we constructed a huge campaign assault for Mickey Thompson's Baja Legends Tire launch. This launch consisted of two brand-new tires, rooted in the last 60 years of Mickey Thompson's innovative Baja racing heritage. We conceptualized and delivered a full campaign without ever seeing a real tire. Since we didn't have access to the product we were launching, we crafted full CG renderings, multiple views of each tire, using wireframe files from the actual tire design. This allowed us to create beautiful visual images of the tires and continue our launch campaign.

The campaign launched at the infamous SEMA Auto Show in Las Vegas to thousands of enthusiasts. As a result, the Baja Legend EXP off-road tire claimed the coveted "Best New Product" Award at the 2021 SEMA Show.

What you see here is the result of our full potential. We thrive in these problem-solving environments. Here’s a list of the huge deliverables we crushed:

• Logo for each tire, with a full set of sub and alternate logos for each and every application needed.
• A full set of 12 Feature & Benefit icons, 6 for each tire.
• Full set of 6 CG tire renderings, 3 for each tire.
• All creative copywriting and messaging, with tone of voice.
• Complete design of printed sell sheets, posters, apparel, displays, and tire inserts for SEMA 2021.
• Full TV video campaign launches, including 15, 30, and 60-second videos for each tire, along with additional seasonal reward campaigns down the line.
• 30 and 60-second TV spots for The Legends video launch.
• Full CG tire video animation and storyboarding.
• Custom map illustrations inspired by old vintage Baja race maps.
• Interactive web page design and mini-sites.
• Digital advertising and marketing in print and online publishers.
• Leading our entire team of designers, animators, web developers & photographers to a successful launch

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