The Shore Club needed a completely new brand, built from the ground up. We worked with Chef Ryan Adams and started with the spanish/portuguese style coastal cuisine and concepted an entire look and feel from that. HAUS DESIGN constructed a brand identity system, color pallete, patterns, icons, restaurant menus, coasters, beer labels and more. Going for an upscale refined mediteranean beach /resort vibe, we brought it all together with a cohesive brand package that makes you want to enjoy a nice lunch by the ocean.