We partnered closely with PlayStation's creative team to deliver custom packaging solutions and marketing strategies, driving sales across multiple release titles. Our work encompassed designing packaging, sourcing specialty add-on controllers, peripherals, accessories, and creating limited-edition packaging bundles for seasonal and special releases. Additionally, we collaborated with print vendors and major retailers such as Target, Costco, and Sam's Club to develop custom displays and packaging, ensuring maximum visibility through pallet, endcap, and shelf space graphics. This partnership contributed over $3.7 million in additional sales for PlayStation over four years.