Partnering with 7SG Inc., we embarked on a transformative journey with Mickey Thompson that spanned a decade of brand evolution and creative brand building. Beginning in 2015 with an exhaustive internal audit and research phase, we concurrently revitalized existing creative assets while strategizing for the future. In 2017, we launched an ambitious rebranding initiative, introducing a bold new identity encapsulated by the tagline "UNDISPUTED" and fueled by the ethos of "Stand on the Gas," as inspired by the man, Mickey Thompson himself.

Our efforts encompassed a comprehensive overhaul, including season concepts, advertising, marketing, redesigned logos & product icons, dynamic motion & video content, and cutting-edge photography. We launched with impactful brand videos and proceeded to deploy over hundreds of print and digital advertisements across more than 25 publishing platforms and magazines.

Driven by innovative concepts tailored to the enthusiast market, our seasonal campaigns propelled Mickey Thompson to unprecedented success. This endeavor yielded substantial growth, expanded market dominance, accolades & awards for product launches and a remarkable surge in sales.

Below is a glimpse of the projects executed for Mickey Thompson over the course of our decade-long partnership:

• Complete brand redesign and launch
• Full creative controll and direction across all channels
• Creation of yearly seasonal advertising concepts 
• Design & management of hundreds of print & digiital ads 
• Design & development of over 75 internal logos and product icons
• Production of dozens of dynamic motion/videos and photography shoots
• Leveraging and working alongside M/T brand ambassadors for content 
• Overhaul and redesign of www.mickeythompsontires website on a custom backend platform

Our collaboration has not only redefined Mickey Thompson's presence but also reinforced its position as a leader in the off/road & drag tire industry.

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