When Mickey Thompson's celebratory 60th Anniversary approached, we knew we had to do some fun projects to commemorate this special year. 60 years after its founding, the iconic American-made specialty tire brand wanted to showcase its Undisputed heritage with a custom 60th year logo, full-motion logo animation, 60th year history brand video, print and digital ads, special 60-year badges, apparel, and more. The diamond theme of 60 years inspired us to create a MT 60-year logo made out of diamond shards. We also utilized some secondary gold treatments for the logo, which added a special touch felt and translated throughout the company. We were honored to be a small part of this brand and this special project.