We were tasked with updating the branding and packaging for Chapman Crafted Beer, located in Old Towne Orange, CA. Starting off with changing their existing plain and boring look, we elevated and refreshed the brand by introducing new logos and brand marks, new typography, exciting textures and patterns, and illustrative icons for the beer packaging. We opted for a stronger use of bold type and color in the packaging, incorporating new illustrative imagery to bring it all to life. The versatile patterns could be scaled back in the background or enhanced with full-color contrasts to add vibrancy to the brand. With a complete arsenal of brand assets at our disposal, we applied the new look to the entire lineup of beer packaging, glasses, event displays, business collateral, and more.